Coleman Technologies Blog

3D Displays
Remember that craze with the 3D movies? Manufacturers have been trying to keep people excited about 3D technology for a long time, but it has met with little long-term success. Content creators simply can’t commit to a 3D capture or post production process. A significant lack of content, combined with consumers needing a silly pair of 3D glasses and the hardware required by the display, people just preferred to stick to what had been working in the past. High-definition displays can make 2D programming look astounding, and with such a small demand for 3D picture, the technology has been abandoned.

There have been talks about resurrecting the technology through what’s called Home3D. MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) has found a way to emulate the 3D experience without the embarrassing glasses, but without content made for 3D, you shouldn’t expect to see too much support for this technology anytime soon.

Smart Glasses
Smart glasses, like Google Glass, used to be a hot commodity, but they fell off everyone’s radar relatively quickly. While they initially were quite anticipated, there are very few smart glasses manufacturers left today. In 2012, Google Glass was being tested by several celebrities, but in today’s technology industry, there are maybe a handful of smart glasses manufacturers at the most. These companies still don’t have a clear idea of who would be the consumers for smart glasses, but they have learned that when it comes to this particular product, less is more.

One of the nails in the coffin for Google Glass was the invasion of privacy. While users might be able to come to terms with Google tracking what you say, buy, and do online, adding a camera to your glasses was simply too much for just about everyone. It was thought for a time that smart glasses could be a viable alternative to a smartphone, but the technologies behind the device simply haven’t been perfected to the point of proper implementation.

Virtual Reality
While virtual reality might be “available” today, people have been talking about it for upwards of 40 years. Other technologies being developed and discussed in the 1980s, like VHS and audio cassettes, have come and gone, but the idea of virtual reality lingers on. This is despite the fact that practical applications of VR are few and far between.

The primary use for virtual reality--gaming--has turned out to be a major failure so far. While there is some value in giving people the ability to share experiences online through VR, it hasn’t been a priority for developers, creating a similar situation to 3D technology. VR as a technology might not be completely dead in the water yet, but there isn’t much excitement out there for the technology--at least not to the point where it can be transformative (at this moment).

What are some of your favorite technologies that haven’t been as successful as you’d have liked them to be? Let us know in the comments.

Have you considered the use of augmented reality (AR) and virtual reality (VR) for your business? If so, you’re not alone—many small businesses are opting to use these technologies in new and exciting ways, particularly as it relates to engaging customers, enhancing products, and creating better training experiences. Let’s look into how your business can utilize AR and VR to its advantage.

Product Visualization

Some of the more powerful applications for AR and VR consist of visualization, or the act of allowing potential customers to try their products before they commit fully to them. For example, let’s say you’re trying to buy something for a furniture store and you want to see how it would look in your home, or you want to purchase an outfit, trying clothes on virtually before clicking the “Pay” button. These types of visualizations allow businesses to cut down on returns and improve customer satisfaction.

Customer Engagement

These technologies are also incredible for customer engagement, offering interactive AR experiences that can entertain or educate customers. A restaurant might use an interactive menu that shows a 3D view of their dishes through a smartphone app, or a local museum might implement similar technology to bring their exhibits to life in new and immersive ways.

Virtual Tours

Businesses that are a part of the travel, real estate, or hospitality industries can use VR to offer virtual tours of properties or destinations without the customer or buyer’s physical presence. It can save time during the home buying process, something which any prospective home buyer who has had their dream property snatched away within minutes can appreciate. A travel agency can also give destination previews, allowing customers to make informed decisions while planning out their next vacation.

Employee Development

Small businesses might struggle to offer meaningful training and development exercises for their staff. VR can make this training immersive and cost-effective, leading to better training outcomes. A small manufacturing company, for example, can use VR to simulate potentially dangerous scenarios and allow employees to act them out or interact with them in a way that could prepare them for such situations in real time.

Advertising and Marketing

Finally, small businesses can use these technologies to great effect for marketing and advertising. With AR-powered ads, customers can interact with products, and with VR experiences, users can be transported to a simulated reality to experience a business’ offerings. These types of strategies work wonders for immersive experience and brand engagement.

How would your business use AR and VR? Do you want to get started with utilizing emerging technologies for your business? Call us today at (604) 513-9428 to find out how we can help.