Coleman Technologies Blog

Coleman Technologies Blog

We can give your organization comprehensive IT services and 24/7/365 live support for a predictable monthly fee. Stop stressing about technology, and start focusing on growing your business.

Some Consumers are Aware of Data Privacy, But It’s Not Enough

The User Experience and How Security Fits

Let’s face it, the majority of Internet consumers have no idea about data security until something terrible happens. Until they get malware, or get their identity stolen, or their accounts hacked, they assume that there is enough built-in security to facilitate any behavior online. This is not ideal, obviously, but there are a small number of people, around 29 percent, that have enough security awareness to avoid certain websites. 

This actually represents an increase in security awareness, and retailers that are now seeing their sales drop due to security concerns are feeling pressure to improve their security, especially considering that this year online retail sales are expected to climb by nearly 30 percent over 2019.

It is a balancing act. While on one hand, consumers demand a certain level of security while shopping online, they also demand superior usability. A streamlined user experience typically gets in the way of comprehensive security. Think about it this way: a third of users will just delete an application if they experience challenges in usability, including login problems. Therefore, businesses need to weigh what type of authentication measures they use. 

Major Privacy Concerns are Troublesome for Consumers

Another issue that is plaguing online retailers, is how their data is used, stored, and managed. Most consumers are at least cognizant of how important it is to keep their personal and financial information protected and are quick to move past retailers that they deem don’t at least consider their privacy. In fact, 70 percent of consumers view their ability to deny developers of certain apps and websites the right to resell their information as a key consideration of whether or not to use that particular site/app. This goes against user practices, however, as nearly three-quarters of consumers will give over some information for a discount. Some consumers will provide a whole profile for as little as five percent off their purchase.

With this in mind, it is left to the business to figure out how to get the information they seek, while also paying attention to consumer’s growing distrust of online data collection. It’s a tough situation for both parties. Many businesses will try to provide discounts on a user’s birthday, but that is only possible if they actively work to collect that information. Some retailers routinely do business this way, but many are starting to find new ways to get more engagement from their customers. 

Every Business Needs to Be Secure

Every single business can use data to their advantage, but with more people concerned about their online privacy than ever before, it is important to have the security protocols in place to allow them trust enough to do business with you. If you are looking for some help with your business’ security, or would like to learn more about the options available to help you find the happy medium between helping your customers protect their privacy, call the IT security professionals at Coleman Technologies today at (604) 513-9428.

×
Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Tip of the Week: 5 Ways to Improve Mobile Business...
Have You Applied the Recent Chrome Patches?
 

Comments

No comments made yet. Be the first to submit a comment
Guest
Already Registered? Login Here
Thursday, 21 November 2024

Captcha Image

About Coleman Technologies

Coleman Technologies has been serving the British Columbia area since 1999, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses. Our experience has allowed us to build and develop the infrastructure needed to keep our prices affordable and our clients up and running.

get a free quote

Recent News

If you feel like you have too many browser tabs open at any given time, then you'll be happy to know that you can sometimes save certain browser tabs as a standalone application on your device. This will give them their own icon and make accessing th...

Contact Us

20178 96 Avenue, C400
Langley, British Columbia V1M 0B2

Mon to Fri 9:00am to 6:00pm

support@coleman.biz

(604) 513-9428

Coleman Technologies Inc Proud Member of

Image
Image
Image