Coleman Technologies Blog

Very Small Businesses and Self-Funded Startups

For the very small business—that is the mom-and-pop shop and the sole proprietorship—social media can be the major marketing outlet for your business. In fact, many bootstrapped startups and extremely small businesses will use Facebook as their exclusive hub for marketing outreach. Since these businesses often don’t have the capital to commit to large content-driven marketing initiatives, social media gives them a way to get their brand out there at a modest cost.

For the new entrepreneur looking to build their business from the ground up, Facebook is a very good tool. Not only does it give small businesses the opportunity to get their brand out there, it also provides them with the ability to interact with potential customers and share their culture. Other social media platforms can work for these companies too, but without the strategies and services that larger businesses use, there will always be kind of a soft cap on how effective social media can be for the really small business.

Established Small Businesses and Well-Funded Startups

As a company’s marketing budget swells, so do the possibilities, especially with social media. The established small business typically has the revenue to afford at least a middling marketing strategy and will use it to create a marketing hub, create content, and further press the issue as far as getting their brand out to the world. At this level, many businesses look to purchase the services of a marketing agency. Like managed services, a marketing agency handles a lot of the marketing for your business, so that the people in a business can focus on doing what it does best. 

Startups that are well financed function a bit different but also use agency options. They are typically trying to develop products and services and use the agency right along with the development of their offerings. This strategy, while unsustainable over time, can produce faster results if and when a product or service that will produce acceptable returns is created. 

Both rely on social media in many of the same ways smaller businesses do, but don’t necessarily run their marketing efforts through it. As mentioned previously, these businesses typically have an established web presence (or at least the means to get one quickly), and use Facebook to extend their reach. At this level, tutorial videos, webinars, and other marketing efforts are well established and using Facebook, YouTube, Twitter, and Instagram to share their experience, their culture, and their testimony from satisfied customers. 

Medium-Sized Businesses

The mid-market business is a large business, make no mistake about it. The accepted size of mid-market businesses is over 500 workers. For those businesses that operate with under five, that seems a million miles away. The mid-market business is typically well-established and their brands are known. They have teams of people (internal or outsourced) that actively use analytics (business intelligence, business analytics, etc.) to develop their advertising, marketing, and public relations strategies; all of which they need. In the mid-market, companies use social media as they feel they need to use it rather than something they must do. Most businesses will have a presence on all the major social media outlets, and many of them use social media to fuel their human resources needs. Since their social media budgets are in the five and six figures, they can take advantage of all the services these social media companies offer for businesses. 

What Social Media Platforms are Out There That Have Services for Businesses?

The easy answer to this is all of them. These are some of the richest and most influential companies on the planet at the moment, and they got to this point because people shop. Whether it’s for simply brand exposure, or whether it’s used for full-on advertising, the following social media outlets work for businesses:

• Facebook - 1.6 billion daily active users - Facebook is the largest social media firm by leaps and bounds, and it also owns Facebook Messenger, WhatsApp, and Instagram. Facebook is currently used by over 90 percent of marketers today.
• YouTube - 149 million individual daily users - YouTube is a great resource for the growing business. Not only is it the second largest search engine in the world, the video-sharing giant provides access to homespun content that can really take a business’ brand to the next level. 
• WhatsApp - 1 billion daily active users - With so much of the world relying on WhatsApp, it can really be a benefit for those companies looking outside their own borders for business. 
• Instagram - 600 million daily active users - The photo-sharing website, Instagram has been a big player in the marketing scheme for the past couple of years. Many brands look to build a campaign using influencers who direct business to specific companies. 
• Twitter - 134 million “monetizeable” daily active users - Twitter is extremely popular, and can be a great way for individuals inside your business to promote content and deliver their knowledge to others.
• LinkedIn - 303 million monthly active users - LinkedIn is a professional networking platform that many human resources professionals use when recruiting new talent. 

Other social media platforms that are actively used by marketers include: Reddit, Tumblr, Pinterest, Snapchat and more. 

Technology is rapidly changing the world we live in, and it is definitely changing commerce. Does your business use any of these social media platforms? Which ones do you find useful? Leave your thoughts in the comments section below and return to our blog regularly for more great technology content. 

Business Automation

As businesses have strict cost considerations to take into account, it is likely that automation will grow in popularity. While perhaps more expensive to initially implement, automated solutions can easily provide a return on investment by clearing schedules of the annoying (if necessary) repetitive tasks that otherwise eat up your human employees’ time. This combination of machine learning and artificial intelligence is known as Robotic Process Automation and enables businesses to greatly reduce how often human employees need to interfere in these tasks.

Some professionals have been hesitant to invest in AI-driven solutions, primarily due to incomplete algorithms and the negative opinion towards “replacing human jobs with robots.” However, artificial intelligence has seen some success in reducing HR costs through its inclusion in some software, and so RPA is experiencing considerable growth.

Furthermore, many of the solutions available today can be used in more simple applications, including the improvement of communications, reducing process inefficiency, and eliminating redundancy.

The Internet of Things

“Smart” devices are quickly becoming the new norm, even in the business environment. Many establishments are directing their budgets toward devices meant to improve security, evaluate utility usage, manage supply chains, and other operations.

The prevailing motivation behind implementing and integrating these devices is simple: better cost control. If a business has the tools to track and manage their costs, the entirety of the business can be better optimized. When fewer resources are expended on a business’ crucial interactions and processes, the business inherently becomes more sustainable.

Various Cloud Services

While it may seem like there has been ample time to take advantage of every aspect of the cloud’s capabilities, new services and utilities are still emerging. Sure, most businesses have adopted the cloud to support their email and file sharing needs, but this is the relative tip of the iceberg as far as the cloud’s potential is concerned. Businesses can now consider options like Infrastructure as a Service (IaaS), Security as a Service (SECaaS), and even AI as a Service (AIaaS), confident in the reliability of these increasingly popular utilities and others.

Cloud vendors are also creating new services to see to a business’ needs. The largest cloud vendors can effectively fill any requirement a business has through increasingly specific services. As a result, SMBs definitely have options to help resolve their operational hurdles.

Cybersecurity Awareness

At this point, there is plenty of precedent to establish -- without any doubt -- that businesses of every size, industry, and resource level need to have a cybersecurity strategy in place. While many may argue that enterprise-grade security solutions are above their means, the aforementioned precedent makes this argument untenable. 66 percent of all SMBs were targeted by some kind of cyberattack in 2019, and 2020 is already projected to be just as bad, if not worse.

Fortunately, there are ways that a business can improve their cybersecurity preparedness, such as:

• Staff training - It is a simple concept: the more able your employees are to spot and properly handle a potential cyberattack (like phishing), the less likely your organization is to be victimized. Security has improved greatly, thanks to methods like encryption, rendering your employees your most vulnerable point. Properly training your staff to identify and report suspected threats, the safer your network will be.
• Threat intelligence - If you know how you are most likely to be attacked, based on the vulnerabilities that cybercriminals usually target, you will be better prepared to handle these attacks. Think of this as the practical application of “knowledge is power.”
• Multi-layering - With all the potential security issues that businesses face today, businesses of all sizes need to have a strategy in place to reduce all risks that face them. Therefore, all businesses and especially small businesses, need to have redundant file backup, DNS protection strategies, and AI/machine learning-enabled security features in place.

Improved Mobility

For the past decade, businesses have struggled with mobilizing their workforce. As a result, with today’s emphasis on remote work and other mobility-related concerns, solutions that enable a mobile workforce while eliminating risk have increased in importance. Now, increased connectivity, improved data security, and data protection policies like Bring Your Own Device (BYOD) allow your operations to be completed from inside and outside of your workplace, with resources safely delivered to your employees as they need them.

Coleman Technologies can help businesses around British Columbia adopt these approaches, or improve their use of them, to assist their operations and boost profitable productivity. To learn more, give us a call at (604) 513-9428.

It shouldn’t be a surprise to hear that the better your relationship is with your employees, the more your business will benefit. Despite this, many businesses today lack trust between their organizational levels. Let’s go over a few simple tips that you can use to help maintain positive feelings amongst your team.

Communicate

Just as in any relationship, cultivating a positive rapport with your team members is critical to making things copacetic in the workplace—even if that workplace is dispersed, as remote work is apt to do. Therefore, it is in your best interest to keep the lines of communication between you and your team members wide open, both in terms of the group and as individuals.

Not only should you ensure that there are plenty of opportunities for your team members to speak with you, you should encourage them to do so about a variety of topics, including non-work-related ones. Getting to know them on a more personal level and speaking to them from that perspective will not only give you the information to communicate more effectively, but will help encourage them to be more communicative.

Show Your Appreciation and Respect

Working for anyone, regardless of how nice they are, can be a lot to deal with at times, so make sure that you prioritize showing your employees your honest (and that honest part is key) appreciation for their efforts toward your business. Acknowledging their hard work is one of the simplest things you can do, but it can be the difference between an exhausted employee mentally checking out at 3:45 and an exhausted employee rallying and putting in their best effort to finish out the day strong.

On a related note, it is just as important to show your team members enough respect to hear their opinions and input, even if you disagree or there are reasons that their input wouldn’t work effectively. In fact, hear them out and acknowledge the valid points they make before sharing how circumstances might make them impractical.

Embrace Any Opportunity to Learn

Continuing this line of thought, you also need to acknowledge that the role of “boss” makes you the authority in the business’ concerns, but not necessarily the authority on all the goings-on in terms of its operations. There are going to be certain aspects where your employees do in fact know more and/or better than you do, and there’s always more information than any one person can keep up with. Acknowledging this is a good first step, and is best followed through actively trying to learn as much as you can.

Allow Autonomy

Finally, it is important that your team members have the freedom to conduct themselves as they see fit as they work to meet the goals you have set for them. Not only will this help them feel more trusted and validated in their input, it can often result in more effective outcomes in their tasks and ultimately for your business.

It’s on you to get the most out of your staff, but we can help you get the technology in place to make that easier. Give us a call at (604) 513-9428 today to learn more about how we can play several roles to help get your business where you want it to go.

Need #1: Security

In order to be successful, a business needs to have the security necessary to protect its resources. The first step to accomplishing that, is to identify any weaknesses in its infrastructure through a preliminary IT evaluation known as an IT risk assessment. This assessment can reveal where a business is the most vulnerable. At that point, these flaws can be mitigated using tools like firewalls, antivirus, and multi-factor authentication - tools that either SMBs or enterprises can (and do) use.

With SMBs increasing their use of cloud services, a large portion of this process should be fulfilled by the cloud provider. However, the business leveraging the cloud provider needs to make sure that the provider they have selected is able to uphold what they have promised as part of their service-level agreement. If this is the case, the SMB could find themselves in the position to leverage enterprise-caliber security solutions, for a cost that fits their budget.

Need #2: Data Storage

While their budgets put enterprise businesses in a much more favorable position to create an infrastructure that can contend with their operational needs, this is not to say that SMBs are left without any options. Any good data storage solution will perform well based on a few benchmarks: how well it works, how often it works, how easily it can be accessed, and how easily its contents can be searched.

The enterprise business has quite a few options to leverage, such as data tiering (where data of differing importance is stored on different servers) and higher-performing data storage solutions. If this is starting to sound expensive, it is - but again, thanks to the cloud, SMBs aren’t left without options, either. With scalable Infrastructure-as-a-Service and Platform-as-a-Service being available for a much more affordable rate, SMBs are able to leverage the advanced tools that would otherwise only be available to corporate-level businesses.

Interested in leveraging some of these capabilities in your business, or want to find out more? Reach out to the professionals at Coleman Technologies! We have the experience necessary to bring your information technology to the corporate level. Reach out to us at (604) 513-9428 to learn more.

Stuff happens, and this stuff can often be bad. That’s an inescapable part of life, especially if you’re trying to run a successful business. That said, the consequences of this bad stuff can usually be minimized—if not mitigated entirely—when you have a proper disaster recovery strategy.

Let’s review what goes into preparing this kind of strategy in the most effective way and what makes it so crucial.

Why Do Businesses Need a Disaster Recovery Plan?

Isn’t the idea to avoid disasters?

While yes, it is always preferable for things to go smoothly, we said it above… stuff happens. This stuff can come in all shapes and sizes, too.

• Weather events can interfere with your operations and potentially lead to infrastructure damage.
• Fires, floods, and other mishaps can also damage your infrastructure.
• Cyberattacks and bugs can render your technology inaccessible.
• Power or Internet outages can prevent many processes from being accomplished.
• Health events can prevent people from coming to the office.

If you’ll take note, none of these are particularly predictable events, and there’s a limit to how much you can do to prevent some of them. This means you ultimately need to be prepared to deal with any of them efficiently and effectively—and, should something happen regardless of your preparations, to have a means of bouncing back into action.

That is the purpose of your disaster recovery plan. It allows you to react swiftly and appropriately in response to any event that could cause business disruption and downtime. As an additional bonus, it can help make these recovery processes less expensive. This is a real benefit when you’re also contending with the compounding costs of downtime.

Plus, many business compliance standards require such preparations to be in place, so designing a disaster recovery plan can assist you in meeting your business’ essential benchmarks.

What Does a Comprehensive Disaster Recovery Strategy Require?

Implementing a disaster recovery strategy requires several steps. First, your business must account for every potential risk it may face, conducting a risk assessment to evaluate the likelihood of each and then determining each risk's business impact.

Other key metrics to consider include your recovery time objective, which is how long your business can sustain downtime but still be able to recover, and your recovery point objective, which establishes how much data your business could theoretically lose before it fails (which informs you how far back you should go when saving backups).

We can assist your business in doing all this and more, helping them stay secure and productive even in the face of disaster. To learn more about disaster recovery and overall business continuity, give us a call at (604) 513-9428.

The IoT

The Internet of Things has been growing incredibly fast over the past five years, but many small business owners don’t know where it fits. That’s because there are tens of millions of devices that could actually serve some purpose for their businesses and basically have buyer’s paralysis or are skeptical that integrating these tools is going to save them money. Here are some ways that the IoT could be used to do just that.

Security

Since physical security is almost certainly a priority for your business, the IoT presents several options that can be used to promote solid security standards. Products such as smart camera systems, smart locks, and other Internet-fueled security solutions can be of great benefit as they will allow a business to have both strong security and deterrents, while also having the ability to manage the system remotely.  

Lighting and HVAC

For many small businesses heating, cooling, and power costs can be prohibitive to their ability to function the way they want. IoT tools are now being developed with the ability to read the situation in your business and adjust the utilities to save capital. The more you save on utilities, the more you can spend on your business. 

RFID Sensors for Inventory Control

RFID sensors have been used for some time. Today, businesses are using them to track their inventories and supply chains. Using IoT devices with inventory control software, a business can now track fast-moving systems such as resource and product procurement and make orders should the inventory get low. The consistency and reliability of these systems can automate large portions of the procurement and inventory management process without a business missing a beat.

Mobile Card Readers

The average small business pays a lot in credit card fees. With mobile card readers, a simple app and dongle can transform a tablet or smartphone into a register. With a fee structure that works to save small businesses money, with card readers they aren’t losing their PCI DSS regulatory compliance; a big deal for the growing business.

As stated above, there are millions of IoT tools out there that can actually help you manage your business or help reduce costs. If you are interested in learning how IoT deployments can help your business, call us today at (604) 513-9428 and our knowledgeable consultants will take you through how Internet and cloud-connected technology can help you transfer your costs and provide you with the innovative tools you need to grow your business.

Don't be Afraid to Replace

Got an older PC that's causing you a lot of issues? Older technology is typically more expensive to run, and after a while, it's cheaper to simply buy a new desktop than it is to continue pouring money into something that always seems broken. It's a great time to buy workstations, and if things are tight you can even buy refurbished desktops to keep costs low.

Enforce Energy Efficiency

If you reduce the amount of energy your technology uses each day, your utility bill from the electric company will decrease as well. Switching to LCD monitors (if you are still using old CRT dinosaurs), and enforcing company-wide policies to turn off monitors or put workstations to sleep at night can make a big difference.

Stop Dealing with Vendors

You hired your employees to work, not sit on the phone with a PC manufacturer because your hard drive crashed. Businesses waste money by paying employees to go around in circles with vendor tech support all the time. IT firms like Coleman Technologies build relationships with vendors and are able to get things done faster. This means issues get resolved quickly and your employees don't need to deal with less-than-helpful support.

Stop Paying your Phone Bill

Yes, you heard us right. Cease paying your phone company by switching over to a VoIP solution instead. Small businesses save up to 80% on their telephone communication expenses, so the investment pays for itself quickly. Many VoIP systems allow your users to take their phone and use it anywhere, giving you increased flexibility and functionality.

Get Proactive Monitoring and Maintenance

Nearly all day-to-day IT issues can be completely prevented with just a little bit of maintenance. Coleman Technologies offers these services to our clients, reducing the amount of downtime they experience. Traditional computer support only fix computer issues when they arise. Coleman Technologies provides proactive monitoring and maintenance to ensure fewer issues plague your business.

More small and medium-sized businesses than ever are seeing AI's potential to transform their operations. However, like any technology, AI has its own set of pros and cons. Let's discuss three major advantages and drawbacks you can expect if using it in your business. Hopefully, it helps you make an informed decision about adopting AI.

Is AI Actually Relevant to Small Businesses?

Artificial intelligence helps machines copy human intelligence, like learning, reasoning, and self-correction. It can be a game-changer by automating routine tasks, providing valuable insights, and enhancing customer experiences.

How SMBs Can Use AI

AI can be used in various functions within almost any small business. It can handle repetitive tasks, freeing your employees' time to focus on more productive work. It can also analyze large amounts of data and spit out actionable insights, helping you make better decisions based on metrics.

Here are just a few ways SMBs can embrace AI through the numerous AI tools specifically designed for small businesses:

• Boosting customer service through chatbots
• Improving marketing efforts with data analysis
• Streamlining operations with automation tools
• Enhancing decision-making with informed predictive analytics
• Adjusting workflows with project management

These tools are designed to be user-friendly and cost-effective, making AI accessible to businesses of all sizes.

The Pros of Small Business AI

There are many AI benefits for SMBs. For instance, some benefits of artificial intelligence for small businesses include:

Increased Efficiency and Productivity

AI can automate routine tasks, freeing up time for employees to focus on more strategic work. This can lead to significant workplace productivity gains, allowing small businesses to do more with less.

Enhanced Customer Service and Personalization

AI can also enhance customer service. Chatbots can respond instantly to customer questions, improving their satisfaction and taking the pressure off your employees. Personalizing customer experiences is easier when you analyze data. This lets you give customized recommendations and offers, boosting engagement and loyalty.

Competitive Advantages and Simplified Growth

AI can provide a competitive advantage to small businesses. By leveraging AI, small businesses can gain insights and efficiencies that were once only available to larger corporations. Plus, AI solutions are scalable, growing with a business and providing long-term value.

The Cons of Small Business AI

While AI offers many benefits, it also presents challenges, including some key drawbacks that need to be considered:

Potential Job Displacement and Skill Gaps

AI can automate many tasks, potentially leading to job displacement as certain abilities become less relevant. Employees may need to learn new skills to work with AI.

Integration Challenges and Initial Costs

Incorporating AI into your systems isn't always easy, so smaller businesses may have difficulties. The initial costs can also be high.

Ethical Considerations and Data Security

AI also raises ethical considerations. For instance, using it in decision-making can lead to bias if not properly managed. Plus, using AI involves a lot of data, raising data security concerns. Small businesses must have robust data security if they want to use AI.

Balancing the Pros and Cons: Making an Informed Decision

You always need to evaluate the pros and cons of AI carefully. If you're going to be successful, you must be able to balance your business needs with your available resources.

Tips for Implementing Business AI with Minimal Risk

To minimize risk, start with small, manageable AI projects. Choose AI tools that work well with your existing systems, and ensure your team has adequate training and support.

Measuring the Success of AI Implementations

When you want to measure the success of your AI implementations, you have options. You could look for increased efficiency, improved customer service, enhanced decision-making, or even employee satisfaction and customer feedback.

AI offers potential for small businesses but has its challenges. Understanding these can help small businesses use AI to drive growth and success. We'll help you optimize your operations using business automation and other modern technologies.

Give us a call at (604) 513-9428 to learn more.

VoIP Allows You to Do More

While at its core, a VoIP system is a telephone system, it allows for many more options. Since it uses an organization's available bandwidth rather than a dedicated RJ-11 connection, there are more dynamic options available. It may raise the cost of the solution a bit, but VoIP can come with instant messaging, conferencing, and call archival built in.  

VoIP is More Secure

VoIP is far more secure to use than the traditional landline because it is easier to secure a digital connection than it is to secure an analog one. The use of encryption protects all information transmitted through the system.

VoIP is More Portable

This is a big benefit. VoIP solutions can be linked to mobile applications. This means that any smartphone can become a work phone, and can be linked to the same number as the user’s business phone. This allows people to get calls on their phone without having to give over their personal number. This is either done through forwarding or by installing a simple app on the phone.

VoIP Offers Automated Client Interaction

A VoIP system can be configured to support an entire business. There are integrated automated menus that can offer a lot of value by directing calls to voicemails, alternative members of your team, and allowing employees to avoid distractions and not neglecting their incoming calls. Call forwarding, parking, and many more options can be tied to a VoIP account for additional costs.

VoIP is a technology solution for all of your business’ calling needs. Call Coleman Technologies today at (604) 513-9428 for more information about VoIP and you can get the telephone system you’ve always wanted for your business.

Here, we’ll commit some time to examining the enterprise-level technology that SMBs are now leveraging to encourage their business’ forward momentum, and how you can leverage a solution that may not initially seem to be a fit.

The first consideration that any small business decision maker needs to take is how connected people are today. This level of connectivity produces many things, perhaps most of all heightened expectations - a fact that any SMB needs to contend with.

Historically, a small business would never invest in solutions meant to improve the customer’s experience and relationship with the company - they just didn’t have to. However, consumer demand makes it so that investing heavily in software can bring opportunities that simply wouldn’t be there otherwise.

As a result, your SMB needs to have the following solutions in its arsenal:

Customer Relationship Management

It can almost be said that, if your business doesn’t use a CRM, you aren’t really in business. That’s how crucial a CRM system can be nowadays. With hundreds of options out there, there are those that are unquestionably meant for the enterprise user, as well as plenty of options dedicated to a particular industry’s needs. These particular solutions take the benefits of the CRM and integrate different options that are precisely suited to a specific industry vertical.

One of the biggest small-business benefits of a CRM has to be how it can automate a significant amount of tasks that once were handled by multiple employees - a relatively larger chunk of its workforce (and payroll) than a larger competitor would be concerned with. This makes the CRM that much more valuable to a small business, as it reduces the manpower needed to complete business-critical tasks through automation. By integrating your customer relationships with your scheduling, your payroll, and other concerns, a CRM helps to make your business and its operations more streamlined.

Supply Chain Management

The demands of the customer are more crucial than ever to meet, especially for today’s smaller manufacturer. This means that the supply chain (procurement, manufacturing, fulfillment, and distribution) needs to smoothly work in coordination with its different parts. This is made easier by leveraging a single Supply Chain Management platform. Some of the options that these platforms often include, like Enterprise Resource Planning (ERP) software, are the same that are found in a CRM. This makes it easier to combine and consolidate software solutions so that users have that much less to learn to keep business moving.

Marketing Automation

Much like was said regarding the CRM, today’s small business doesn’t really exist without some kind of online presence. Some businesses will have an entire website created, while some stick to social media profiles. If you’re looking to boost your own business’ revenue generation (and why wouldn’t you be), building up your online presence is both an affordable and an effective means of doing so. Pairing this presence with automated systems can help you to nurture leads while simultaneously speeding up business and reducing operational costs.

This is how it works: your website captures leads. Once you have these leads, your marketing automation solution takes your captured information and integrates it with the CRM - saving you from the considerable task of doing it yourself. The end result, more worthwhile conversations that ideally end in more closed sales.

With the tools that are available today, it is amazing that more businesses aren’t leveraging them to cut costs and accomplish more. Don’t you want to get out ahead? The IT professionals at Coleman Technologies can help by deploying the ones that fit your business’ operations. For more information, call us at (604) 513-9428.

With technology being so important for all businesses in at least some capacity, it’s no small wonder that effectively using it (and having someone on-hand to manage it all) is tremendously valuable for any company. This is where a managed service provider (MSP) can be helpful, even for businesses that have a dedicated IT department. All small businesses benefit from working with an MSP.

Operational Benefits Aplenty

An MSP can help your business achieve greater operational efficiency in the following ways.

Proactive Maintenance Leads to Fewer IT Issues

Stopping problems from occurring in the first place is much easier than responding to them when they disrupt operations. An MSP will monitor your network to ensure that any telltale signs of problems are addressed quickly and efficiently. This will minimize downtime and keep your business profitable.

Indeed, the best way to see an MSP’s true value is to look at what you don’t see: technology problems. If they are doing their job right, it will be like they aren’t even there.

Guidance on Technology Implementation

You started your business to provide a good or service that you are an expert in to your clientele, but if that good or service doesn’t include technology, it’s easy to feel like you don’t have the expertise to succeed in this realm of your business.

MSPs can help you overcome this deficit by providing an expert technology specialist for your organization’s needs. They can optimize your technology, work with your vendors, and manage technology over time to ensure that it’s working for your business, not against your operations.

Focus on the Here and Now, But Also the Future

If you want your business to succeed in the future, you need to start planning for it now. An MSP can help you identify what’s working well now and what might pose a challenge for your business in the future. Additionally, they can help your business stay on top of trends and developing technology solutions that will prove crucial moving forward.

How to Choose Your MSP

We think you’ll find our services helpful, but we want you to come to that conclusion yourself. Here are some aspects of an MSP to consider for your company’s needs:

• A dedication to security: You don’t have time to spend on securing your business and ensuring that all regulatory compliance requirements are met. An MSP can keep your business safe while ensuring adherence with industry regulations so your business can focus on profitability.
• Offers educational resources: Security extends to your employees who need refreshers every now and then on how to keep the business safe. A good MSP will invest time and resources into ensuring your team knows how to navigate the often-confusing world of technology.
• They might as well join your team: You might expect an in-house IT team to know your infrastructure inside and out, and an MSP can deliver on this expectation without actually being on your payroll in the traditional sense. A good MSP will be invested in your business’ success considering important factors like your budget and priorities when thinking about technology-related issues for your company.

Ready to get started with an MSP? We know the best in town (hint—it’s us!). Call us today at (604) 513-9428 to get started.

Nobody likes getting large support bills from technology companies—especially when they are unexpected. This is the case for both the business owners footing the bill and the employees who might be held responsible for racking up the bill in the first place. This puts SMBs in a bit of an impossible situation; either spend money to keep employees productive, or save money and suffer from productivity issues.

But the issue is more nuanced than that, and there are valuable solutions out there to solve your IT support challenges.

The IT Support Headache

Let’s walk through a scenario that I’m sure you’re all too familiar with.

An employee runs into a technology problem while they’re going about their workday. They are hesitant to seek out help for the issue for two primary reasons: they either don’t know how to get support, or they are too afraid to ask for help out of fear they might incur a large support bill for the company. This prevents them from getting the support they need to effectively do their jobs.

The end result: significant loss of productivity as employees struggle for no good reason.

Remove Barriers to Solving Technology Problems

All of the above issues can be addressed by one simple idea: make solving IT problems easier for your team.

You need to ensure that employees not only know how to ask for help, but that they also feel supported and encouraged in their decision to seek out help. This involves having a single point of contact for all of your tech support needs, as well as actively reassuring your team that they are not going to be held responsible for issues related to billing. In other words, tell your team that you expect them to use the support, then show them how to do it.

Thankfully, there’s an easy solution, and it’s one that we can offer: help desk support.

A Help Desk is the Solution

Imagine experiencing a technology problem, then having the means to immediately solve it.

That’s what a help desk offers small businesses: an entity for any and all technology-related issues your employees might face. They can submit a support ticket at any time, which will then go through a delegation process according to the situation’s urgency. The issue is then resolved with the efficiency it deserves.

A help desk puts the power back into your employees’ hands and empowers them to seek assistance when it’s needed rather than be fearful of the repercussions for doing so.

Call Us Today to Learn More

The right help desk solution can improve your business’ productivity, and we’ve got just the service for you.

Coleman Technologies supports British Columbia businesses in countless ways, including help desk support for any and all IT-related issues. Your employees will never fear asking our team for help. All they have to do is submit a ticket or call us for help. We can even remote into your desktops to address issues that require a hands-on and immediate response.

Learn more by calling us today at (604) 513-9428.

Making the Most of What You Have

As states have mandated that businesses either close or move operations offsite for the well-being of their employees and clients, many people seem to have been caught off-guard by the duration of these orders. As a result, many businesses have since shifted from a “shut down and wait it out” strategy to trying to do whatever they can—which, for many, is implementing a remote workforce.

Regardless of whether a business tried to cobble together remote operations at the onset or later on, there are still a lot of issues that they will need to contend with. Paying the bills, setting everyone up with the solutions needed to work, and maintaining productivity are all necessary to consider.

Some businesses took the route of laying off their workforce as shutdowns began as they put their businesses on pause and were then provided a lifeline in the form of the paycheck protection program. This subsidy enabled them to keep at least some of their team working and employed. A major tool that helped to accomplish this for many was automation, as this helps to keep your finances fluid.

Automation helps businesses spend their time more productively, fulfilling tasks like payroll processing, managing operations, and invoicing. This not only helps save time, but also money, mainly because these common tasks are commonly outsourced. Of course, other business needs like collaboration, supply chain management, and project management can also be benefitted by leveraging automation.

Security Amidst Security

Cybersecurity is another critical business need that has been largely pushed to the back burner. There has actually been a decline in cybersecurity spending, despite an upwards trend in business being conducted online. Small businesses actually cut their cybersecurity budgets when revenues began to disappear. The cybersecurity industry has been growing at a rate of approximately five percent each year for the past eight years. This year? A little over one percent.

If you’re currently depending on a remote workforce, you want to give them every opportunity to experience success. This is true of most. Most organizations, while they are reducing their overall cybersecurity budget, are still investing in endpoint and intrusion protection. This shows us that, despite the uncertainty of the future, they are still reducing organizational risk by securing their network endpoints.

Of course, you shouldn’t rely on automation to eliminate cyberthreats. Despite IT solutions now heavily featuring artificial intelligence to identify threats, many attacks now rely on phishing attempts. These only become more dangerous when your employees are working remotely, and even more so on their personal devices. As a result, you need to ensure your team is aware of the phishing attempts that will be directed against them. This will require ongoing training in updated best practices, if only to prevent a major malware attack from infiltrating your network.

One way or another, businesses will almost certainly have a larger focus on remote operations moving forward. For assistance with the solutions and strategies that will keep your processes progressing from here on, reach out to the IT experts at Coleman Technologies today. Give us a call at (604) 513-9428.